Half a billion MTV viewers around the world can now meet five dynamic young innovators in the race to combat global climate change, thanks to a lively and inspiring new series of short films called Element. Produced with the support of Internews, the Element series anchors a new package of films and public service announcements (PSAs) launched on September 11, 2008 by MTV Networks International as part of its global climate change campaign, MTV Switch.
Switch is MTV Networks International's Global Climate Change Campaign. They will be looking for the best ideas and innovations that can help MTV reinvent how people on earth can live in ways that are cool for humans and the planet. The Element series will be made available to MTV’s global network of 165 local TV channels in 162 countries, with a potential audience of 560 million viewers. Five new Element films will be presented to the MTV global audience of 15-25 year olds alongside cutting-edge PSAs on global warming, fresh from a stable of top European and US creative agencies.
In the five-minute pieces in the new Element series, viewers follow the stories of five young individuals who are tackling global warming head-on: Harsha, who won the Australian Young Designer of the Year award for an almost fossil fuel-free, bio-plastic molded car; Bremley, who is fighting deforestation and desertification in his native Northeast India; Courtney, an American living in Oxford, England who manages carbon offsetting projects around the world; Igor, a Brazilian whose urban food gardens are slowly spreading across Rio de Janeiro; and Sepehr, named Iran’s Best Environmental Blogger.
The films will reach global TV and Internet audiences just as the UN is convening vital international negotiations in the run-up to the Copenhagen Climate Summit in 2009. Satinder Bindra, Director of Communications for the United Nations Environment Programme (UNEP), said, “UNEP commends the MTV SWITCH campaign for commissioning programming that so effectively combines entertainment and real world examples of youth engagement in climate change. It is fascinating to see how many of the young Element entrepreneurs already have their feet firmly in the new carbon economy that UNEP is promoting.”
The Element Climate Change Series is a co-production of the Element Partnership and TVE, made with the support of Internews, the European Commission EuropeAid Cooperation Office, Oxfam Novib and the Com + Alliance of Communicators for Sustainable Development that includes UNEP, the World Bank and the Reuters Foundation.
Saturday, September 27, 2008
Tuesday, January 15, 2008
White Christmas in Chamonix by the French Alps
This year I decided to spend Christmas with my younger brother Aiban in a winter wonderland called Chamonix. We flew to Geneva from London where we stayed for a few days at a friend's house and then we took the bus across the French border to Chamonix. It was Aiban's first white Christmas and he really enjoyed himself in the snow.
Chamonix is a vibrant alpine town with a wonderful architectural heritage that bears witness to a wealth of history. The Priory, alpine farms, baroque churches, art deco buildings and palaces are from the "Golden Era". The cosmopolitan atmosphere in this small town is both captivating and enchanting.
The high mountain scenery, the majestic ice falls and glaciers in the area took our breath away. We rode on one of Europe's highest cable cars to the top of the mountains and then went on the cog railways that took us on a journey through time. Chamonix is beautiful alpine town where we witnessed 250 years of mountaineering history. We saw traditional villages and hamlets scattered along the 20km long valley and above all a heart and soul, beating to the rhythm of all those that live and love Chamonix.
Chamonix is a vibrant alpine town with a wonderful architectural heritage that bears witness to a wealth of history. The Priory, alpine farms, baroque churches, art deco buildings and palaces are from the "Golden Era". The cosmopolitan atmosphere in this small town is both captivating and enchanting.
The high mountain scenery, the majestic ice falls and glaciers in the area took our breath away. We rode on one of Europe's highest cable cars to the top of the mountains and then went on the cog railways that took us on a journey through time. Chamonix is beautiful alpine town where we witnessed 250 years of mountaineering history. We saw traditional villages and hamlets scattered along the 20km long valley and above all a heart and soul, beating to the rhythm of all those that live and love Chamonix.
Monday, January 14, 2008
Visit to Paradise Farm in Sri Lanka
Paradise Farm was started in 1998 with the aim of promoting organic agriculture and forestry. The farm is situated in a traditionally agricultural area in the Kegalle District in Central Sri Lanka. It is presently operating as a demonstration farm with nurseries and multi-cropping of agricultural and forestry plants and processing of organic green tea, fruit, vegetables, herbs and spices. During its 10 years of operation, the farm has generated valuable experience in sustainable agriculture and forestry, and is now ready to engage in larger projects.
The farm was started by Letten Fund, Norway, and Worldview International Foundation, an international NGO specializing in communication on sustainable development, and with consultative status at the United Nations. Paradise Farm is operating as an independent social responsible company registered with Board of Investment, Sri Lanka. I spent my New Year's eve at Paradise Farm listening to a group of frogs singing a chorus to us all night long under the moon lit sky.
The farm was started by Letten Fund, Norway, and Worldview International Foundation, an international NGO specializing in communication on sustainable development, and with consultative status at the United Nations. Paradise Farm is operating as an independent social responsible company registered with Board of Investment, Sri Lanka. I spent my New Year's eve at Paradise Farm listening to a group of frogs singing a chorus to us all night long under the moon lit sky.
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